Companies typically evaluate upgrading their CTRM software platforms when new or changing business priorities require them to adapt to markets, products, economic conditions, and business opportunities, or to comply with policies keeping them up to date on the latest software.
At these inflection points, CIOs and their teams are tapped by executive leaders to drive new innovation in these platforms. This often start with an evaluation of their incumbent CTRM platform’s ability to deliver on these new priorities.
The decision to upgrade a CTRM platform is influenced by key functional concerns like: