Value Creed and BroadPeak Collaborate to Help TransAlta Meet Tight Technical Deadlines With Disrupting Business

Performance Challenge

TransAlta hit a roadblock when ICE announced breaking changes to the ICE Trade Capture API. TransAlta learned that they would have to make technical changes on a short timeframe to maintain trade data automation in this key derivatives market.

To make the required technical changes, TransAlta would be forced to redo many of their customizations. With the deadline to complete these technical changes just weeks away, this was simply too disruptive and risky.

TransAlta began to search for third-party operational support in order to:

  • Get 24/7 monitoring for their trading systems
  • Meet the deadline for technical changes.
  • Gain time to evaluate the best options for their business

Key Results

Overcame operational challenges to keep trading smoothly.

Met critical deadlines without any disruptions to business.

Gained Reliable connections to physical and derivative markets.

Benefited from full transparency and control over trade data.

Uncovered and implemented additional operational efficiencies within weeks.

Freed technical staff to focus on driving businesses, not putting out operational fires.

The Client

Like many large and dynamic firms, TransAlta’s trading business in commodities is undergoing rapid change. As a large organization, they had made many custom changes to their trading systems that slowed their ability to meet internal project goals. Yet, as their business strategy evolved to increase trading in financial derivatives markets, so did their needs.

The Solution

TransAlta was already successfully relying on BroadPeak’s K3 solution for other exchange data feeds related to compliance. They sought to additionally leverage K3 to automatically retrieve all necessary derivatives trade data and prevent disruption to their business.

For day-to-day operational support, TransAlta selected Value Creed for unmatched expertise in outsourced trading platform management. Since Value Creed already had a strong relationship with BroadPeak, working together was seamless.

Value Creed led the implementation of K3 to replace the existing vendor’s trade feeds within a month. During the process, the collaborative team uncovered additional operational improvements to implement for increased efficiencies.

Organizational factors from TransAlta were also key to a successful delivery: A well-organized IT group who can execute under time constraints, executive sponsorship, and technical folks with the ability to solve unexpected issues and reduce friction throughout the effort.


TransAlta met the key ICE Trade Capture API deadline without making risky changes or otherwise disrupting business. And with Value Creed managing their software platform, they are no longer battling day-to-day operational issues.

Thanks to their expanded implementation of K3 and outsourced software support, they are now able to:

Value Creed Services Mobilized:

CTRM Upgrades & Enhancements

Customer-first service to bring your upgrades online quickly and seamlessly, with minimal disruption of your workflow. Dedication that outperforms vendors.

Expertise On Demand

Functional and technical expertise enabling product enhancements to be leveraged by in-house staff instantly upon upgrade completion.

Exhaustive Q/A testing and in-depth cross training ensured user acceptance and project success.

Upgrade Your Software without Missing a Beat

Value Creed’s process eliminates the training period 

We involve users from the beginning so they understand the software’s capabilities and interfaces. This compresses the learning curve and all but eliminates the weeks-long training period that is “par for the course” for vendors and our competitors.

We can do the same for you! Contact us for a demonstration.