Value Creed

About Us


About Us

We at Value Creed believe in quality over quantity.  In getting the most bang for *your* buck.  In realising VALUE.

Whether implementing a new system, upgrading an existing version, or optimising your current CTRM, you need a team focused on delivering true value:  motivated resources with in-depth knowledge of the industry and software, with a client-first attitude that allows us to tackle challenges as part of your extended team. With over 80 years of combined experience in delivering and managing CTRM projects, our consultants have proven their worth - from the Front Office to the Back, from the well to the burner-tip. We strive to ensure our customers remain engaged, by exceeding expectations at every turn.

Based in Texas, our consultants have delivered successful projects all around the world.  We are known in the industry for our deep knowledge of CTRM software and the unique ability to translate the power of CTRM software into solving real business problems.This bridging of the worlds is possible through strong Project Management, efficient Business Processes and smart Custom Development - resulting in a trouble free, interconnected CTRM system that's part of the solution - not a new problem to be solved!

Partner with us today to discover what can be accomplished when dedicated experts work on your business challenges!

Our Leadership Team

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Priyankar Datta

Managing Director

Priyankar has spent more than a decade working on developing & implementing CTRM products across a variety of upstream, downstream & midstream clients across Power & Gas like OneOK, Con Edison, CECONY, Origin Energy, Eco Energy, Bord Gáis, EPIC Aviation, Mitsui Energy Marketing Services, National Fuel, Plains All American, Southwest Airlines, RaceTrac, Nexen, Capital Power, Encana, Elbow River, QEP Resources.

He also previously developed a CTRM product aimed at municipalities and independent Power Generators at Power Settlements Consulting and Software which is currently being used by various municipalities in & around the California region.

He has a Masters in Computer Science from The University of Texas at Dallas and has received numerous awards for delivering projects on time with added last minute changes in functionalities.

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Brian Bruce


Brian Bruce, is a lead financial risk management professional with more than 20 years of experience. His portfolio includes managing and supporting multi-billion dollar physical and financial hedge programs.

He is uniquely comfortable advising C-level executives on risk programs, working with teams of developers building out advanced risk management capabilities, or leading teams of consultants to implement CTRM systems. He is an expert in commodity and financial risk management environments including front office trading and risk management; fundamental and technical analysis; executive strategy formation; hedge accounting; risk systems development and implementations; work process; and internal control design and implementations.

Having served as a former Allegro product manager of risk management functionality, Brian is an expert in the areas of trade execution, valuation, pricing, & mark-to-market reporting within Allegro. He has additional Allegro domain knowledge in the areas of credit, accounting, security, data model and visual model customization, and general application parameters and configuration.


Hieu Phan


Hieu Phan has over 16 years of IT consulting experience in the energy industry, including refined fuel, both regulated and deregulated
natural gas, power and trading companies in the United States. With over 15 CTRM implementations, he brings a distinct and unique
skillset as a project manager with proven hands-on business and technical experience. His role encompassed leading large implementations, aligning technology with strategic business needs and positioning organizations for sustainable growth through CTRM solutions.

In addition to his ability to lead, he has extensive experience as the technical architect on major implementations which includes defining the solution hardware and application landscape, developing an enterprise-wide technology approach, developing complex custom extensions using C#, SQL, and Allegro’s class event system, and education of client resources for increased client return on investment and ownership of the solution.

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Jason Parks


Enduring relationships throughout the energy industry are a direct result of Jason’s creative problem-solving abilities, bottom line focus and positive energy. On any project, Jason combines the unique ability to be the go-to person for system answers while also providing business leadership – increasing efficiencies and improving communication with the focus always on profitability. Jason’s broad experience includes direct trading in some of the most volatile energy markets, front-thru-back business process optimization and large-scale C/ETRM system implementations. He looks forward to working with you!